Television Media Research Paper Example | Topics and Well Written Essays - 2500 words

Television Media - Research Paper Example d technological advances, the gradual expansion of the television networks westward; the drop in set prices caused by mass production; increased leisure time; and additional disposable income. It is said that the golden age of television in USA was from 1953-1960. 2 Around the globe, broadcast television is financed by either: government, or advertising, or licensing (a form of tax), or subscription or any combination of these. To protect revenues, subscription TV channels are usually encrypted to ensure that only subscription payers receive the decryption codes to get the signal. Unencrypted channels are known as  free to air  or  FTA. The information conveyed through television media is controlled to a great extent by the corporate giants, as they have invested billions of Dollars in sponsoring television programs. The corporate sector does not only market its products through television media but its multilayered agendas as well. The way and the objectives of influencing television media by corporate stake holders are really complex. However, it is clear that television media is used as a powerful tool to endorse the ideas and agendas of the corporate investors in the minds of the consumers. As huge investments by the corporate sector in television media is economically beneficial for the television industry, therefore the ethics of television media are easily manipulated by its interests and agendas. A great number of corporate giants own and run television networks and thus propagate their national, political or corporate agendas through this medium. Television media has to abide by corporate social responsibility according to which it must be careful with the information being presented to the world. It also bases its strategy according to the feedback and responses of the consumers. Sustaining consumerism is one of the greatest challenges of television industry on one end; while at the other end, it must establish and provide opportunities for the